Archive for April, 2012

Improvements to Quality Score Insights & Account Labels

Apr 25, 2012 No Comments by

Google have yet again unveiled changes to the Adwords interface that may be useful to marketers. Last week we saw the announcement of improving match types with plural and mispelling matching, while this¬†week we are seeing an added improvement to the visibility of Quality Score indicators. Now, when you are in your account and hover […]

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Google Adwords Improving Matching Behaviour

Apr 18, 2012 2 Comments by

If you’ve just logged into your Adwords account in the last day or two you will probably notice this little box popping up on your screen: This is actually rather big and exciting news for paid search marketers, the ability to capture variations and misspellings of keywords has been long awaited. According to the official […]

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