Archive for Google

The End of (Not Provided) Keyword Data in Google Analytics

Dec 22, 2012 9 Comments by

OK…. so maybe not the end after all, but this filter leads to data which is a hell of a lot more useful and actionable than having (not provided) in your organic traffic sources in Analytics. If you didn’t know (well you probably do as you are here) Google strips out keyword information for organic […]

Analytics, Google, SEO Read more

Why the Shiny New Google Disavow Links Tool is Bad News

Oct 18, 2012 1 Comment by

If you’ve not been hiding under a rock for the last 24 hours you should know by now from the intense flurry of tweets, duplicated blog posts and debate that Google has brought out a new tool for Google Webmaster Tools called the ‘Link Disavow Tool’. Webmasters and SEO’s alike have been waiting or for […]

Google, SEO Read more

10 Stupid Job titles in Digital Marketing

Sep 13, 2012 1 Comment by

OK, so I work in Digital Marketing and have done for quite a while now mainly in the realms of SEO and PPC and it’s a pretty awesome area to work in to tell you the truth. However Digital Marketing is a new and emerging sector and is not a traditional career path for many […]

Digital, Funny, PPC, Rants, SEO Read more

Google to add Mute Buttons to Display Ads

Jul 02, 2012 No Comments by

Google released a blog post last Friday indicating they have intentions to release a ‘mute this ad’ button to Google Display Network ads. In recent months there have been many updates to Google Adwords including an entire user interface re-design. Google is stating that this latest addition is a positive step for advertisers and users, although […]

Adwords, Google Read more

Google Launching Enhanced Listings for Brands

May 23, 2012 No Comments by

Recently there have been some changes in the SERP’s when searching for big brands. You may have noticed some changes down the right hand side of your screen if you have been logged in to Google and have a Google+ account attached to it. Search marketers have been crawling all over Google+ since it’s release […]

Google, SEO Read more

Improvements to Quality Score Insights & Account Labels

Apr 25, 2012 No Comments by

Google have yet again unveiled changes to the Adwords interface that may be useful to marketers. Last week we saw the announcement of improving match types with plural and mispelling matching, while this week we are seeing an added improvement to the visibility of Quality Score indicators. Now, when you are in your account and hover […]

Google, PPC Read more

Google Adwords Improving Matching Behaviour

Apr 18, 2012 2 Comments by

If you’ve just logged into your Adwords account in the last day or two you will probably notice this little box popping up on your screen: This is actually rather big and exciting news for paid search marketers, the ability to capture variations and misspellings of keywords has been long awaited. According to the official […]

Google, PPC Read more