Archive for PPC

10 Stupid Job titles in Digital Marketing

Sep 13, 2012 1 Comment by

OK, so I work in Digital Marketing and have done for quite a while now mainly in the realms of SEO and PPC and it’s a pretty awesome area to work in to tell you the truth. However Digital Marketing is a new and emerging sector and is not a traditional career path for many […]

Digital, Funny, PPC, Rants, SEO Read more

Improvements to Quality Score Insights & Account Labels

Apr 25, 2012 No Comments by

Google have yet again unveiled changes to the Adwords interface that may be useful to marketers. Last week we saw the announcement of improving match types with plural and mispelling matching, while this¬†week we are seeing an added improvement to the visibility of Quality Score indicators. Now, when you are in your account and hover […]

Google, PPC Read more

Google Adwords Improving Matching Behaviour

Apr 18, 2012 2 Comments by

If you’ve just logged into your Adwords account in the last day or two you will probably notice this little box popping up on your screen: This is actually rather big and exciting news for paid search marketers, the ability to capture variations and misspellings of keywords has been long awaited. According to the official […]

Google, PPC Read more