Improvements to Quality Score Insights & Account Labels

Apr 25, 2012 No Comments by

Google have yet again unveiled changes to the Adwords interface that may be useful to marketers. Last week we saw the announcement of improving match types with plural and mispelling matching, while this¬†week we are seeing an added improvement to the visibility of Quality Score indicators. Now, when you are in your account and hover […]

Google, PPC Read more

Google Adwords Improving Matching Behaviour

Apr 18, 2012 2 Comments by

If you’ve just logged into your Adwords account in the last day or two you will probably notice this little box popping up on your screen: This is actually rather big and exciting news for paid search marketers, the ability to capture variations and misspellings of keywords has been long awaited. According to the official […]

Google, PPC Read more

Google Launches Extended Organic Sitelinks!

Aug 19, 2011 No Comments by

Recently, through my work and just generally browsing I have come across some strange experiments and changes Google have been implementing. Working with Google day in and day out give me some great insight into the inner workings of the beast, and this time it seems as if they are making shifts in Organic real […]

Google, SEO Read more