An Open Letter to the Bing Design Team
I somehow found myself on your site today, it’s been a while since I visited last but I was extremely curious when I was looking in Analytics that 1 visitor had came from a bing search query! I immediately hopped over to Bing to double check some rankings. What I discovered next horrified me to my core.
Your site pains me and not in that migraine pain kind of way, but the kind of pain that hurts to see that you are failing in every way when you could be so easily succeeding and taking the market share you’ve been ever-longing to steal off of Google.
I don’t personally use your site for searching – I use Google as it’s very simple, you just type in what you’re looking for and it will instantly give you your desired results. I don’t think this is the case with your site, it doesn’t even feel like a search engine but more like a photographers portfolio site. I literally forgot that there was the ability to search for things on your site, as when I entered I was so distracted at how slow your moving video background was moving.
Aesthetics are all well and good, but functionality is the key that will drive your revenue and increase profits – you don’t need me to tell you that (or maybe you do?). Have a look at my extremely in-depth analysis screenshot attached, there are several key things wrong with your design:
1. You have a moving background – Do you know how slow this loaded on my virtual machine? It almost crashed the browser
2. I don’t really want to hover over parts of the background to find out more, my aim is to search for the thing I came here to search for!
3. You may think that offering downloads for a browser toolbar will increase your market share, but am I hell going to download it or add any kind of toolbar to my browser (you’d be better bundling it into free software as a must-install)
4. What’s the Point? – I was expecting some kind of textual information here, when I clicked I was faced with a map of some ‘Point’ in Canada. I’m in the UK bing, detect my IP please.
5. There is no need to put ‘popular searches’ on your homepage. This isn’t Twitter, it’s not a popularity contest it’s a search engine!
I applaud your ambition and creativity and as a fellow web designer appreciate the aesthetic side of things, however why not keep it simple?
I have attached a new design for Bing you can even use this for FREE – take it as a gift and I won’t even take credit if Bing takes even 1% extra share from Google!