How To Track AI Overviews in Google Analytics 4
4 June 2025
Organic Traffic Dropping? AI Overviews May Be The Cause With Google’s AI Mode rolling out and AI Overviews becoming standard in the SERPs, a growing share of user click journeys are now starting through these AI-generated summaries. But here’s the downside: these aren’t your typical organic clicks, and they’re virtually invisible in Google Analytics 4 […]