Insights and updates on digital marketing, AI agents, and more.
11 January 2026
If you’ve been following my posts on flowio or through my LinkedIn updates over the last 12 months, you’ll know I’ve been banging on about how ads, in particular e-comm ads will eventually come into play in AI platforms. It was only back in September 25 when OpenAI announced the Agentic Commerce Protocol – well, […]
10 October 2025
Google has launched an official Google Ads API MCP server with Gemini CLI I walk you through how to set this up to question your own ad accounts in an LLM.
4 June 2025
Organic Traffic Dropping? AI Overviews May Be The Cause With Google’s AI Mode rolling out and AI Overviews becoming standard in the SERPs, a growing share of user click journeys are now starting through these AI-generated summaries. But here’s the downside: these aren’t your typical organic clicks, and they’re virtually invisible in Google Analytics 4 […]
4 June 2025
I think we could have all seen it coming – the age of AI driven Meta Ads. Meta has always been ahead of the curve when it comes to incorporating AI into ads. We have seen iterations over the years with the likes of Advantage+ campaigns, and more recently Generative AI creative – but now […]