With over 15 years of experience and more than £50 million ad spend through PPC ads, I specialise in driving results across Google Ads, Microsoft Ads, Meta, and other social platforms. I've crafted high-performing paid media strategies for businesses of all sizes across the UK and internationally. As a technical expert in ad platforms and performance measurement, I help you cut through the noise and turn ad spend into real, scalable growth.
If You're In Need Of
Expert PPC Consultancy
Google Ads // Meta Ads // AI Growth Solutions in Edinburgh, UK
Paid Search Specialist - Edinburgh, UK
I Help Businesses Scale With Expertly Managed Paid Ads
* Averaged from freelance accounts in last 12 months
Data-Driven Performance Marketing
I specialise in leveraging AI and analytics to optimise paid ad marketing performance that drives measurable results through automated, data-backed strategies. Paid Search services that you can rely on.
AI Automation
Still pulling data manually? I utilise smart AI automation workflows that find, analyse and action performance challenges giving you a competitive edge.
Data Analytics
Transforming complex data into actionable insights that drive strategic business decisions with robust measurement frameworks.
Paid Search (PPC)
A specialist in optimising PPC campaigns across Google Ads and Microsoft Ads for maximum ROI and lead generation conversion rates.
Conversion Optimisation
Implementing intelligent data-driven strategies to increase conversion rates and customer acquisition.
Paid Social
Building scalable Paid Social funnels across Facebook, Instagram, TikTok ads that deliver you real return on investment.
Performance Auditing
Tracking, measuring, and auditing your digital marketing ecosystem - so that you get the most out of your ad spends.
Ready to boost your marketing performance?
Let's discuss how my expertise in AI automation, analytics, and PPC can help your business achieve measurable growth.
Get in touchA Proven PPC Framework For Success
A strategic 4-stage journey designed to maximise your Paid Search or Social ROI to deliver sustainable growth through data-driven optimisation.
Discovery Audit
I'll pinpoint wasted spend, missed growth opportunities, and hand you a clear, step-by-step action plan. After the audit, you'll know honestly and upfront whether your campaigns can scale profitably or are already running at peak performance.
Strategy Creation
Diving deep into your market landscape, competitor analysis, understanding what's working and what's not. Thorough research lets me design targeted campaigns that align perfectly with your business goals to unlock measurable growth - whilst maintaining an edge over your competitors.
Campaign Builds
End-to-end campaign build-outs: Whether you're launching a brand new account or overhauling an under-performing one, I handle every detail - compelling ad creatives, airtight conversion tracking, advanced analytics, and custom reporting dashboards to set you up for scale.
Scalable Growth
Ongoing optimisation & fine-tuning: I give your campaigns the hands on attention big agencies often can't, continually refining targeting, bids, and creatives to keep ROI tightly aligned with your business goals.
Frequently Asked Questions
Have questions about my PPC freelance services? Find the answers below, or contact me for a chat.
My Google Ads management starts at £350/month dependent on scope of work - no spend-based commissions and no bloated agency retainers so more of your budget can fuel actual ad performance.
Need extra certainty? We can discuss an outcome-based fee: you pay only when we hit targets like +20% leads or hit +15% conversion rate. As long as robust measurement is in place, outcome based fees are possible.
Agencies in Edinburgh and around the UK can often charge £1.2k - £5k+ a month for the same work.
If you want lean, performance-driven PPC, book a call with me.
Google Ads start sending traffic on day one; true peak performance will usually take about 2-3 months as data rolls in and I iterate on keywords, bidding strategy, and creative. Search campaigns usually mature fastest; display and video need more runway. By month three, you should see clear lifts in key metrics and ROI.
You'll get clear updates at every stage with what's working, what isn't, and the changes I'm making.
Every market behaves differently, but my onboarding and scaling framework, honed in top digital agencies keeps new or legacy accounts on track.
Above all, I'm transparent: if a tactic stalls, I'll flag it and propose a new angle instead of coasting on the status quo. That's the difference with a hands-on PPC freelancer.
Big agencies often hand your budget to junior staff - I run every campaign myself.
15+ years in PPC means you get senior expertise without the agency markup, and I cap my client list so each account gets daily, hands-on optimisation.
You're not buying a block of hours, you're gaining a partner. I treat your spend like my own and slot in as part of your marketing team, not a distant supplier.
Agencies churn staff; performance dips when your "dedicated" manager leaves. I own your results end-to-end and, in the unlikely event I ever need to step away, you'll get full notice and a vetted handover (hasn't happened yet).
I don't impose a strict minimum, but between £1k - £3k a month is the sweet spot for meaningful testing across campaigns, audiences, and creatives. On our discovery call I'll gauge your objectives, tell you candidly whether that budget can win, and map out spend scenarios, so even if you're brand new to paid ads, you'’'ll know exactly how far each pound can take you.
I offer a comprehensive, no-obligation audit of your existing Google Ads account. This audit will uncover areas of wasted spend, missed opportunities, and potential revenue gain in your campaign structure, keywords, ad copy, and conversion tracking. After the audit, I'll provide actionable recommendations you can implement yourself, or with my help. This gives you valuable insights regardless of whether we end up working together.
To provide an audit of your Google Ads account, I need at least read-only access to your ad account. This process can be conducted over a call or email. If you need me to sign a mutual NDA before conducting an audit - also no problem.
The process is simple, fill in the form, and we'll book in a quick call. Then within 5 days I'll run you through your Google Ads audit with a key action plan outcome.
I started my career as a web developer in 2009 and veered into technical SEO, and then Paid Search from 2010.
Today I'm a full-stack Performance Marketing PPC specialist:
Search & shopping:Google Ads, Microsoft Ads, YouTube, and even Apple Search Ads, Baidu, and Yandex on occasion.
Paid social: 10 + years squeezing ROI from Meta (Facebook, Instagram, Messenger), TikTok, Pinterest, X, and Reddit—each picked to match your exact objective.
Great media is useless without clean data, so I also install GTM and GA4 from scratch, diagnose broken tags, and build a measurement framework you can trust.
And because social lives or dies on creative, I offer fast, scalable creative production - static, animated, or video, leveraging Canva and AI so your ads stand out in every feed.
Whether you're choosing your first channel or expanding into new ones, I'll craft the strategy, ensure bullet-proof tracking, and supply the creative that makes paid traffic convert.
I have delivered paid media results across sectors such as retail, professional services, eCommerce, healthcare, hospitality, education, and the public sector. Over the past decade, I've developed particular expertise in lead generation for B2B companies, customer acquisition for subscription-based businesses and transactional product sales for retail businesses.
Every sector, and market is different - so there is no "one size playbook" approach to campaign performance. You need someone who will be able to adapt to real-time trends, deep insights and navigate the rapidly changing face of PPC.
If you want to see the kind of industries and clients I have specialised in throughout my career, visit the client experience section.
Automation can't replace human strategy, but it can erase the busy-work.
My proprietary AI agents built on n8n, the Google Ads API, Search Console, and competitor-monitoring enables:
- Auto-populate live reports while you sleep
- Ping me (and you) via SMS/Telegram/Whatsapp the instant spend spikes or a new rival appears
- Streamline back-end flows like bookings and lead-capture forms into your CRM to improve conversion
- Automate nurture cycles such as reviews and follow ups
No agency owns this toolset - this is part of my company - Flowio. I have built custom AI automations for my own clients so more of my day is spent applying insight, not downloading spreadsheets. Result: faster optimisations, sharper decisions, and higher conversion rates across your funnel.
Ready to generate more revenue?
Get Your Free Google Ads Audit
Discover hidden opportunities in your Google Ads with a free, no-obligation PPC audit. Whether you are looking for PPC advice, consultancy or something else - fill in your details below and I will get back to you within the hour.
Skip, And Book A Call Instantlyhello@malcolmgibb.co.uk
Location
Edinburgh, United Kingdom