PPC Scenario Comparison Tool

Compare up to three performance scenarios side-by-side. Perfect for pitching optimisations to clients or stakeholders.

Side-by-Side Comparison

How to Use This Tool

Enter your current performance in Scenario 1, then model alternative scenarios in 2 and 3. For example:

Scenario 1: Current performance - 2.5% CTR, £1.20 CPC, 3.8% CVR
Scenario 2: "What if we improve CTR by 15%?" - 2.88% CTR, same CPC and CVR
Scenario 3: "What if we cut CPC by 20%?" - same CTR, £0.96 CPC, same CVR

The comparison table highlights the best-performing scenario for each metric, making it easy to see which optimisation delivers the most impact.

Presenting Scenarios to Clients

Use the copy button to grab a clean summary of all three scenarios. Paste it into a Google Doc, Slack message, or email to show clients exactly what's possible with different optimisation strategies. Concrete numbers beat vague promises every time.

More PPC Tools

Margin-Aware ROAS Calculator

Calculate your true break-even ROAS based on product margins and see whether your current ROAS is actually profitable.

Open tool →

PPC A/B Test Significance Calculator

Check whether your ad creative test has a real winner or if you need more data before calling it.

Open tool →

PPC Budget Pacing Calculator

Track your monthly ad spend mid-month and get projected end-of-month totals with daily run rates.

Open tool →