PPC Tools
Free PPC & Marketing Tools
PPC calculators, and useful tools for paid media professionals that I've built throughout the years. No annoying ads, nosign-ups, no subscriptions - just useful little PPC calculators and free tools to help you work faster.
Margin-Aware ROAS Calculator
Calculate your true break-even ROAS based on product margins. See if your current ROAS is actually profitable and how much headroom you have to scale.
Open toolPPC Funnel Metrics Calculator
Change one metric and watch the entire funnel update. See how a small CTR improvement cascades into real CPA savings. Includes platform benchmarks for Google, Meta, LinkedIn, and TikTok.
Open toolPPC Budget Pacing Calculator
Track your monthly ad spend mid-month. Get daily run rates, a projected end-of-month total, and a clear on-track / behind / ahead status indicator with a visual progress bar.
Open toolPPC A/B Test Significance Calculator
Find out if your ad creative test has a real winner or if you need more data. Uses a two-proportion z-test with a plain-English verdict and estimate of impressions still needed.
Open toolPPC Scenario Comparison Tool
Compare up to three performance scenarios side-by-side. Model "what if" optimisations - CTR improvement, CPC reduction, CVR uplift - and see the impact on conversions, CPA, and ROAS instantly.
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