PPC Funnel Metrics Calculator

How the Funnel Calculator Works

This calculator connects every stage of your PPC funnel into a single chain: Impressions → CTR → Clicks → CPC → Spend → CVR → Conversions → CPA → Revenue → ROAS. Change any input and watch the downstream metrics update instantly.

This makes it intuitive to see, for example, that improving your CTR by just 0.5% could reduce your CPA by 15% - without spending a penny more.

Platform Benchmarks

Select a platform from the dropdown to see how your metrics compare to industry medians. The calculator shows whether your CTR, CPC, and CVR are above, below, or in line with typical performance for Google Ads, Meta, LinkedIn, or TikTok.

• Google Ads - Search tends to have higher CTR and CVR but also higher CPC
• Meta Ads - Lower CPC but CTR varies widely by creative quality
• LinkedIn Ads - Higher CPC, lower CTR, but valuable B2B conversions
• TikTok Ads - High impressions, competitive CPC, emerging CVR data